In the last few years, you’ve probably noticed an explosion of information regarding “Digital Marketing”, “Internet Marketing”, or “Social Media Marketing” and the like. As a result, you may be wondering what it’s all about. No worries, this won’t be a long drawn out post. We’re going to get straight to the point.
For the sake of clarity, let’s not dive directly into an industry standard definition of “Digital Marketing”. Let’s, instead, start by breaking down its individual terms. Marketing, according to the Merriam-Webster dictionary, is “the process or technique of promoting, selling, and distributing a product or service”. To be in a digital field is to be in a field where the primary mode of action involves the use of electronic or computerized technology. So, when we put that together it means that Digital Marketing is the process or technique of promoting, selling, and distributing products or services via the use of electronic or computerized technology.
Let’s restate that in more specific terms. Digital Marketing is the use of technological means (i.e. email, website, downloadable media, etc.) to build a brand, sell a product, or otherwise bring awareness or increased profit to a business or web property. If you’re reading this post, then there’s a good chance that you fall into one of two categories. You’re either brand-new to Digital Marketing and are simply trying to get a basic understanding of what it is. Or, you’re looking for a clear definition and listing of its subcategories. Those subcategories are most often broken down into 3 forms of activity: on- and off-site Search Engine Optimization (SEO), Social Media Optimization (SMO), and online advertising.
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